Coffee Board Introduces GI-Tagged Single-Serve Drip Coffee Bags

Objective of the Initiative

• The Coffee Board has launched GI-tagged single-serve drip coffee bags to promote coffee consumption across India.
• The initiative aims to make specialty Indian coffee varieties more accessible to consumers.

Varieties of GI-Tagged Coffee

Each drip bag pouch includes five Geographical Indication (GI)-tagged Arabica coffee varieties:

1. Coorg Arabica – Grown in the Western Ghats, known for its balanced flavor.
2. Chikmagalur Arabica – A well-known variety with a smooth and rich taste.
3. Bababudangiri Arabica – Originating from the historic coffee region in Karnataka.
4. Araku Valley Arabica – Produced by tribal farmers in Andhra Pradesh, known for its organic cultivation.
5. Monsooned Malabar Arabica – A unique monsoon-aged coffee that develops distinctive flavors due to exposure to rain and winds.

Availability and Accessibility

• The drip coffee bags will be available on all major e-commerce platforms, making high-quality GI coffee more accessible across India.
• The goal is to provide an easy brewing experience for consumers while preserving the authenticity of Indian coffee.

Additional Specialty Coffee Launches

• Alongside drip bags, the Coffee Board introduced specialty coffees such as:
  • Monsooned Malabar – The world’s only monsoon-aged coffee, matured under controlled humidity.
  • Mysore Nuggets Extra Bold Arabica – A premium-grade coffee known for its large bean size and rich aroma.

Promotion of Coffee Culture

• To boost India’s coffee industry, the Coffee Board is actively:
  • Conducting Kaapi Shastra workshops to educate consumers.
  • Organizing Barista Skills training programs for aspiring professionals.
  • Hosting domestic coffee exhibitions to showcase Indian coffee to global buyers.

Emerging Coffee Startups and Innovation

• Over 68 coffee startups have emerged under the Atal Innovation Vision scheme, with 20 based in Karnataka, contributing to the growth of India’s coffee sector.

India’s Coffee Consumption and Future Prospects

• India’s coffee consumption stands at 95,000 tonnes, according to industry reports.
• The Coffee Board’s initiatives aim to support farmers and entrepreneurs, ensuring sustainable growth in the sector.
• By promoting high-quality, GI-tagged Indian coffee, the initiative seeks to boost both domestic consumption and global recognition of Indian coffee varieties.

This initiative reflects India’s growing specialty coffee market and the effort to position the country as a key player in the premium coffee segment.