Next-Gen Refreshment: Tic Tac Two’s Dual-Flavour, Dual-Layer Breakthrough

🔍 Consumer Trends Driving Innovation
Rising demand for sugar-free, multi-flavour refreshment products that combine playfulness with functional benefits. Consumers seek engaging taste experiences beyond traditional single-flavour mints.

🔄 Product Innovation Highlights

• Dual-layer pill design delivering two contrasting flavours in every mint for dynamic taste sequencing.
• Twice the size of classic Tic Tac for enhanced mouthfeel and lasting freshness.
• Sugar-free formulation aligning with health-conscious consumer preferences.
• Silky texture and embossed branding elevate sensory appeal and brand recognition.

💡 Market-Specific Flavour Strategy

• Raspberry & Lemon (Global): Vibrant and fruity with citrus zing for universal appeal.
• Strawberry & Lime (UK, Italy, Travel Retail): Balanced sweet and sour profile tailored to local tastes.
• Fresh & Mild Spearmint (Global): Cool, refreshing with a subtle mildness for on-the-go moments.

📊 Expected Consumer Impact & Brand Positioning

• Enhanced consumer engagement through multisensory and playful taste experiences.
• Strengthened presence in the sugar-free mint category with innovative product differentiation.
• Reinforced brand relevance among younger, experience-driven audiences seeking novelty.

🚀 Strategic Outlook: Expanding Functional Confectionery Boundaries
By integrating dual-flavour technology and bold format changes, Tic Tac Two redefines expectations for mints, positioning the brand at the forefront of confectionery innovation and functional refreshment trends.